Secretarial Science Students' Perceptions on Future Employers through Employer Branding

The purpose of the study was to analyze secretarial science students' perceptions on future employers through employer branding. The subjects of the study were 480 students majoring in secretarial science in three junior colleges of Seoul metropolitan area. The questionnaire consisted of three sections and background information. Data were collected by mail, and 413 out of 480 were used for the analysis.Based on the study, the academic status had statistically significant influence on all of work environment, compensation and benefits, and recruitment activities.GPA level had statistically no significant influence on any of work environment, compensation and benefits, and recruitment activities. And, the school had statistically significant influence on compensation and benefits and recruitment activities.Results of the study will provide the organizations with a better understanding of employer branding activities for secretarial science students. At the same time, the study will provide secretarial science departments with guidance to career coaching for the students.